5 Reports In 2 Days… And Counting

actual JV blog instructions for promoting the launch... (kidding)

A few months ago the world was on the brink of a global financial meltdown. We all avoided that one. Today though – at least in the US – unemployment is high, wages are down, and the real estate market is still in the tank for 99 of the top 100 cities.

People are still hurting…

And on Monday January 11 Frank Kern orchestrated a $3.5M launch in 6 hours. Three point five MILLION. Six hours.

But wait, there’s more. Steve Clayton and Tim Godfrey also launched Niche Blueprint 2.0… $300 a seat. THE SAME DAY. 2000 copies were sold.

What recession? If you ever needed to believe that people with passion or a desperate need will buy… this is it. $4M from two products. One day. In our little community. ‘Freakin amazing.

Right about now you might be saying to yourself: “who gives a shit? A – I’m not making any of that, and B – this stuff is for people with big lists…” To which I’d ask you to hold your horses for a second and keep reading. David can slay Goliath – or at least fight him to a draw.

You just have to be a little smarter.

Let’s talk about “bonuses”…

Bonuses in the IM world are like Wal-Mart everyday low pricing. We all expect them. So when ANYTHING launches there’s a mad dash to see who has the best bonus. There’s bonus trading, bonus hijacking, and even entire forum threads DEDICATED to who has what bonus. Not the product – the bonus. It’s almost like we expect the product to suck — or in reality what we expect is that it won’t work for “me” — and deep down we want the biggest pile of crap in order to justify the money we just spent.

Why do information marketers put 2 hours of audio on 6 CDs? For your convenience. Ummm.. nope. Higher perceived value.

And here in lies how David can kick Goliath’s ass. Or at least not end up in the hospital. This also explains how my cold/flu has gotten worse in the past few days and not better.

Most marketers cut and paste the launch emails that the product owner sends and then they bundle in their super-duper-ninja-2000 bonus pack (50 copies only! This won’t last!!) Now, 98.7% of the time — I measured — there is NO RELATIONSHIP between the product and the bonuses. The bonus is just whatever lead magnets or shit was laying around. Pile 10 pounds of poop in a 5 pound bag and you’ll sell something to somebody.

We all love big boxes. Even photoshop images of boxes and DVDs.

This works if you have a big list. Math is in your favor and the cynicism of most internet marketers is in your favor. You convert a half percent on 100,000 people and you have 500 sales. You know 90% of those folks aren’t going to open the product. They’ll be onto the next greatest launch in a week or a month. So you put in your lead magnets. Doesn’t matter if product A is black and your stuff is white.

What if you have a small list? What if you give two shits about the relationship you have with the list?

“Stack on the cool” - one of the best Frank Kern expressions ever.

Here’s what you do (hold onto your seats because this is going to get funky) –

You get a preview copy of the product and you CREATE UNIQUE BONUSES that align to the product. Fucking radical idea.

All the big fancy college types would say this is “market to message matching” and an example of “1-1 marketing” and “relationship marketing”. Yeah, but Stacking The Cool sounds a hell of a lot more fun.

By the way – this works in ANY market. Fitness, relationships, Self Help, Natural medicine, real estate investing, internet marketing – any message. Make unique bonuses that align SOMEHOW with the product and you can compete with the big boys.

And have a lot of fun along the way. In the past two days I put together 5 brand new reports for my buddy Andre and Niche Blueprint 2.0. Check out these over the top titles:

“The Market Niche Formula: The Secret Keyword Strategy That Lets You Laser Focus Your Traffic & Profits Whether You Are Building A Store, Adsense Site, Or Affiliate Website”

“2 Is Much Bigger Than 1 – How To AT LEAST Double The Profits From Your Niche Blueprint Site In Less Than 1/3 The Time”

“The SEO And Traffic Strategy… That Steve & Tim LEFT OUT of Niche Blueprint 2.0″

“Success Leaves Clues – The Discover Niches Shortcut That Steve & Tim DIDN’T Tell You About… Use These 2 Purloined Letter Resources And You Will Never Need To Spend More Than 5 Minutes Finding A Niche Blueprint 2.0 Store Idea (And It Works For Affiliates Too!)”

“Affiliate Niche Blueprints – How You Can Use The Tools & Strategies In NB 2.0 For Affiliate Marketing
(Get This Wrong And You’ll Always Be Wondering Why You Can’t Make A Dime From Being An Affiliate)…

(Actually, Tim’s asked if we could give the “Success Leaves Clues” report to every NB 2.0 customer. It’s a cool idea.)

Anyway – the point to take from all of this is that when you promote something as an affiliate it is almost always worth the time to make something SPECIAL for your buyer. Let the big list folks rehash their lead magnets and pile 10 pounds of crap into the 5 pound bag.

You… stack the cool.

NB: to be really fair – a LOT of marketers with big lists do a great job with their bonuses. They give their time and services, they provide aligned products, yada yada. Cool is cool. Now, if you’re cool and you have a massive honking list then you’re probably surfing in La Jolla, CA and don’t really need to be reading this do you?

And YES – I am really happy with the reports Andre and I put together. Check them out here – http://affiliatebully.com/endorses/nicheblueprint/