Guest Posting – The Traffic Approach Nobody Talks About
Heard of Chris Garret (@chrisgarrett on Twitter)? You should. He co-authored the Problogger course with Darren Rowse and runs the usually super-cool site ChrisG.com. Well, to make a long story short Chris emails me today saying if he had to “start all over again…” he’d use this technique as the core.
Talk to an internet marketer about traffic or buy the latest guru course and you’ll see variations on the same theme
- comment on blogs and forums
- syndicate articles on ezinearticles, etc.
- build your own network of web 2.0 properties
- yada yada yada
What next to nobody talks about is “guest posting” – yet it’s one of the THE most powerful ways to get qualified traffic, establish yourself as an authority, and get much needed SEO link juice.
That’s right – guest posting:
- establishes you and your site as an authority
- brings in pre qualified traffic that WANT to read your shit
- gives you great SEO benefit
The idea is super-simple easy-peasy. Find websites that are “known” in the niche and offer to write an article for them.
With a blog, you’re volunteering to be a “guest poster.”
With a website you’re promoting doing a “content swap.”
With a list owner you are offering them newsletter content.
Guest posting in any form is a powerful idea. But a lot of people struggle with it. It’s a lot like emails asking for a link exchange. You need to be able to persuade the owner of the blog.
And let’s face it – most people suck at persuasion.
Chris has put together this guide to guest posting. It includes a manual, mind map, and videos on how to find the right kind of authority sites, what to say, what to write, etc. Among other things it includes 19 really nice (dare I say killer? headline templates to use.
For $10 this is a steal. It crashes through any persuasion and writing blocks you have. Really good instruction, not a lot of crap.
